INNOVACION PARA EL COMERCIO INTERNACIONAL

Una nueva charla de Anna Lanzani en comercio internacional. Generar valor exportando, implica antes que todo tener una propuesta de producto atractiva y superadora para los consumidores de los mercados de destinacion. Por eso innovar es una herramienta clave para la exportacion

Value generation is a key capability for exporters and innovation is an enabler of value. Emphatizing with consumers, detecting trends and validating proposals, is fundamental to ensure the success of the product in the destination market.


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