Niche marketing in mature markets- opportunities for Pasta in Argentina

Descarga AQUI la nota completa en el Anuario Argentino de Pastas Secas 2020

Argentina Pasta Market is mature and declining, margins are shrinking and players are mostly concentrated in a strategy of low-cost.

In this article, written for the Country Industrial Union of pasta producer, we show the audience, with details and examples, how to find value and restablish margins pursuing a nice-strategy.

El mercado de la pasta seca en la Argentina es maduro y en contraccion. Los marjenes se estan erosionando debido a la conjuntura, y los jugadores estan parados en una posicion defensiva de bajo costo.

En esta nota, hablamos de como mejorar margenes en busqueda de nichos de valor.

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