NEUROMARKETING INTERNACIONAL

NEUROMARKETING INTERNACIONAL

En un mundo globalizado, conocer al cerebro primordial del consumidor permite ser mas eficiente en las estrategias de marketing internacional. Si de un lado los comportamientos de los consumidores son fuertemente caracterizados por localismos, los mecanismos basicos del cerebro son, realmente, universales

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INTERNATIONAL NEUROMARKETING

The language of the brain, the language of emotions, is primordial, fundamental and universal. Consumers behaviors are local, but consumer brain is, in fact, global. Getting to know the basics of neuromarketing helps developing global marketing strategies, more effective and accessible to companies, no matter their size.

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