FINDING THE RIGHT MARKETS FOR GROWTH
International growth
Expanding into a new market takes more than data. We help companies grow across Latin America and Europe by making sense of consumers, competitors and channels, identifying the strongest opportunities and adapting the value proposition to local realities. The result is a focused, realistic market-entry strategy built on evidence, first-hand local knowledge and international experience.
EXPLORE
Markets, consumers, competitors
PRIORITIZE
Countries, segments, opportunities
ADAPT
Offer, brand and communications
ENTER
Strategy and route-to-market
TURNING INSIGHT INTO GROWTH
Innovation
Innovation starts with a need worth solving. We combine a deep understanding of people, organisations and context with strategy and experimentation to create propositions that are relevant, viable and built to grow. From identifying the right opportunity to testing with real users and preparing for launch, every step is practical, focused and grounded in evidence.
DISCOVER
Needs, behaviours, context
FOCUS
Define the opportunity
CREATE
A proposition people value
VALIDATE
Early test, with real users
LAUNCH
Ready for adoption and growth
BUILDING THE CAPABILITIES TO GROW
Corporate Training
We design tailored learning programmes for companies, teams and institutions in marketing, consumer behaviour, strategy, innovation and international expansion. Each programme brings together current academic research, more than twenty years of senior management experience and practical tools participants can apply from day one.
CLARITY WHEN DECISIONS MATTER MOST
Executive Coaching
Executive coaching offers a confidential space to step back, think clearly and move forward with purpose. We work with leaders and professionals navigating change, taking on a new challenge or redefining their direction—turning complex questions into sound decisions and practical action.
I-Campus is a specialist online school for Italian language learning. Every teacher is a native Italian speaker, a university graduate and trained in language education, with specialist expertise in Business Italian. We offer one-to-one lessons, engaging small-group courses for companies and institutions, and specialist programmes created for Italian language schools.
About us
Connectar is a senior-led consultancy specialising in marketing, international expansion and innovation. For every engagement, we bring together the right people from a trusted network of experienced specialists. This agile model gives clients high-level expertise, in-depth local knowledge and direct access to the senior professionals doing the work.
Founder Anna Lanzani brings more than twenty years of senior marketing and management experience across Europe, Latin America, Asia and the United States. Today, she combines consulting with university teaching and academic research. She teaches Marketing and Consumer Science and heads the Department of Marketing and International Business at Universidad de Palermo in Buenos Aires. She also designs and delivers executive education programmes, speaks at conferences and contributes regularly to the media.
