BLUE OCEAN STRATEGY
Why are we competing when we can create?
The real opportunity is to create blue ocean of uncontested market space.
In blue oceans demand is created rather than fought over. There is ample opportunity for growth that is both profitable and rapid
this webpage toolkits and resources on Blue Ocean Strategy are made available
THINKING FAST AND SLOW
Our comforting conviction that the world makes sense rests on a secure foundation: our almost unlimited ability to ignore our ignorance.”
BLINK – THE POWER OF THINKING WITHOUT THINKING
“Being able to act intelligently and instinctively in the moment is possible only after a long and rigorous of education and experience.”
“We have, as human beings, a storytelling problem. We’re a bit too quick to come up with explanations for things we don’t really have an explanation for.”
HERE YOU CAN FIND A VIDEO OF THE AUTHOR PRESENTING ITS BOOK
An old book -it was old already when I started undergrad University- that never stopped being in fashion. In early 2021 HBR revamped it with a brand new focus, yest the point is still the point: is it more expensive fighting or working together? And if we work together, who ends up owning the “secret recipe sauce” that used to be “my” competitive advantage? – A book to read with eyes on numbers and on the application of game theory. Not for vegans…but for collaborative fighters!
FLOW, THE SECRET OF HAPPINESS
“…It is when we act freely, for the sake of the action itself rather than for ulterior motives, that we learn to become more than what we were.”
“preparation is obviously important, but at some point, you must stop preparing content and start preparing mind-set. You have to shift from what you’ll say to how you’ll say it.”
“Focus less on the impression you’re making on others and more on the impression you’re making on yourself.”
“In a very real sense we have two minds, one that thinks and one that feels”
HOW CUSTOMER THINK
“There is nothing more subjective than a number”
— “95% of thought, emotions and learning occur in the unconscious mind -that is without our awareness”
NO LOGO -NAOMI KLEIN
“You actually cannot sell the idea of freedom, democracy, diversity, as if it were a brand attribute and not reality — not at the same time as you’re bombing people, you can’t.”
“research together on how we react to the food we see, hear, smell, touch, and put in our mouths. We eat”